Official Energy Bar of IRONMAN World Championship

For backyard heroes and world-class triathletes. For the daily grind and the late-night hustle. For making the first move and finishing strong. We Fuel You!

Feel the energy,
taste the real ingredients

It doesn’t taste like coffee (well, except the Caffe Mocha Square), but thanks to the organic green coffee, it packs the same punch as a shot of espresso.

"You can actually see and taste the real ingredients"

"They taste great! You can actually see and taste the real ingredients and they give me a good boost of energy."

Taylor Swezey, Santa Monica
Director & Instructor at RYDE4 Cycling Studio

"Gives a really good kick, but in a natural way"

"I love this bar because I can actually see and taste the real ingredients. The natural caffeine gives me energy to run through the day."

Lindsey Simcik, Santa Monica
Actress + Soulcycle Instructor

"A healthier caffeine and macronutrients boost"

"It’s really tasty! I recommend it to my clients who are looking for a healthier caffeine boost before a hike or vigorous workout."

Daniela Kende, Santa Monica
Holistic Nutritionist
Founder of Color Me Complete

"The extra energy I need to keep going"

"Chewy with a lot of tasty good flavor. They provide me with that extra energy I need to keep me going."

Ben Villers, Santa Monica
NASM Certified Trainer
Founder of Jamin Fitness

Addicting Flavors
Wholesome Ingredients

Every recipe was developed by a Sports Dietitian, Food Scientist, and Pastry Chef to create the healthiest (yet tastiest) bars possible.

Organic green coffee

Gives you the same natural boost as a shot of espresso.


Long-lasting energy with healthy fats from nuts and seeds.

Plant-based protein

Recover faster + build muscle with pea and pumpkin seed protein

Energizing carbs

Fuel up for endurance with grains, fruits, and seeds.

Want them all?

Try the variety box! If you don’t love the natural boost and whole ingredients in our bars, we’ll refund your order.

Follow the Movement